Hi, I’m Lorrie!
I’m a content designer, strategist, copywriter, and editor. My passion is creating authentic, helpful content that puts the customer at the center of every product and every message.
I grew up on the East Coast, love to travel and hike, and am obsessed with the show Severance on Apple TV+.
Content Design & UX Writing
- Conversational UI copy
- Onboarding
- Step-by-step guides
- Product-led growth
- Chatbot dialogue
- Pendo campaigns
- System emails
Content Strategy & Branding
- Voice & tone development
- Style guidelines
- Content audits
- Campaign team collaboration
- Content calendars
- Content creation
- Content governance
Marketing & Editorial
- Web content & blogs
- Email campaigns
- Video scripts
- Ads & social media
- Infographics
- Datasheets & white papers
- Agency editorial oversight
Designing for AI
- Bot personality definition
- Contextual tone guidelines
- Trust-building recovery messages
- Inclusive, bias-aware language
- AI-assisted content prototyping
Tools
- Jira, Confluence
- Figma, FigJam
- WordPress, Sharepoint CMS
- Google Workspace, Microsoft 365
- ChatGPT, Gemini, Copilot
Strengths
- Highly collaborative
- Analytical thinker
- Creative problem solver
- Resourceful & proactive
- Thoughtful & strategic
