Content Design & Strategy
Words that put
people first.
I help teams craft clear, authentic content — from UX copy and onboarding flows to brand voice and AI dialogue. Customer-centered, always.
Content Design & UX Writing
- Conversational UI copy
- Onboarding
- Chatbot dialogue
- Pendo campaigns
- System emails
Content Strategy & Branding
- Voice & tone
- Style guidelines
- Content audits
- Calendars
- Governance frameworks
Marketing & Editorial
- Web content & blogs
- Email campaigns
- Video scripts
- Ads
- Infographics & white papers
Designing for AI
- Bot personality
- Trust-building messages
- Inclusive language
- AI content prototyping
Tools
- Jira & Confluence
- Figma & FigJam
- WordPress & SharePoint
- Google Workspace & Microsoft 365
- AI tools
Strengths
- Highly collaborative
- Analytical thinker
- Creative problem solver
- Resourceful & proactive
- Strategic
LM
Hi, I’m Lorrie. I’m a content designer, strategist, copywriter, and editor. My passion is creating authentic, helpful content that puts the customer at the center of every product and every message.